A Bloomington staple, reimagined.

As a part of Agency 7 at Indiana University, I worked as the director for a team tasked with reinvigorating a local pizza spot. Mother Bear’s has been in business for decades, and the owner felt as though the COVID-19 pandemic had halted any new growth. The vibrant culture of Mother Bear’s was dying, and we were here to save it. Check out our final brand book below, including all deliverables for our digital advertising campaign and the accompanying analytics.